[photo] Mark Jeftovic

easyDNS CEO, Career Contrarian & AntiGuru

Tag Archives: salesmanship

How to Kill a Sale

Free advice for salespeople and marketers: once upon a time, the following tactics may have actually worked.

Personally, I find it hard to believe that they didn’t always completely alienate your prospects to your company and its message. In any case, today, that’s exactly what it does.

#1) I don’t care who you are, but I expect you to buy from me.

That’s the core meaning conveyed by any message addressed to “occupant”. Even worse, in a case like our example above, when the message is targeted at “Our (former) customer or whoever the hell gets this”, it gets even … Read the rest

Real Time Analytics